Deepfake scams are rapidly approaching the mainstream
- Robert Salier
- Oct 1, 2024
- 1 min read
Updated: May 12, 2025
Beware of deepfake scams, as they are rapidly approaching the mainstream.
This article headline is about a USA Senator being initially duped into thinking he was talking to a former minister in Ukraine, but the article goes on to talk about how generative AI is now enabling criminals to pose as people you know.
The statistics are sobering…
"In a July report that Trend Micro shared with Dark Reading, the researchers found that 80% of the consumers involved in a survey had seen deepfake images, and 64% had seen deepfake videos. Roughly half of consumers surveyed had heard of deepfake audio clips. And concerningly, 35% of the respondents said they had experienced a deepfake scam themselves, with even more saying that they know someone who has."
The advice is spot on for not just deepfake scams but all scams…
"It's crucial for everyone, not just prominent figures, to stay alert and sceptical of any urgent or unexpected requests. Vigilance and verification are key defences against these evolving threats."
